With the Washington Envy harvest now underway, the sweet, red apple enters the season inviting consumers to “Bite and Believe.”
The integrated Envy marketing campaign that leverages touch points inside and outside of the store will launch at Fresh Summit. “Bite and Believe” is backed by significant consumer research efforts that ascertained what people are truly looking for in a premium apple, said David Nelley, executive director of the Oppenheimer Group’s apple and pear category.
Vancouver, BC ― When the third annual BC CEO Awards were announced last week, Oppy’s John Anderson was honored to be chosen as a recipient.
Anderson was selected as the 2014 honoree in the major private company category, with award sponsors Business in Vancouver Magazine, Deloitte, and MacKay CEO Forums naming him among British Columbia’s highly esteemed company leaders.
Nothing says "here come the holidays" like Ocean Spray fresh cranberries. Shipping will begin from all growing regions throughout the next two weeks, with promotional volumes available all October. Delight your customers with this holiday favorite all autumn long!
With over a decade of fresh produce experience behind him, Donald Slot joined The Oppenheimer Group’s sales team ready to hit the ground running in late July.
As Oppy’s new Toronto-based sales representative, he will market the company’s full assortment to Eastern Canadian customers.
Vancouver, BC ― Sweet citrus snacks are abundant now at Oppy, as the marketer adds fruit from Uruguay to its summer offerings.
Early shipments of Uruguayan lemons―which sold out in a flash―were followed by Clementines and Navels that will be available through August. This is Oppy’s first offering of fruit from Uruguay, which was granted access to the U.S. market in 2013.
Vancouver, BC ― JAZZ apples are putting their money where your mouth is.
Through Crunch to Contribute, a social media campaign that offers a $1 donation to the American or Canadian Diabetes Association in exchange for every JAZZ apple photo uploaded to www.jazzapple.com/c2c, people everywhere are crunching for a cause.
Vancouver, BC ― A wide assortment of Oppy products are getting in character right now, suiting up for a comprehensive ’eat brighter!’ roll out. The marketer’s first offering―a mesh bag filled with seedless, easy-peel citrus featuring Cookie Monster for back-to-school promotions―will hit the shelves by mid-August.
Vancouver, BC ― Just as many of The Oppenheimer Group’s domestic deals―like Oregon cherries, California vine-ripe tomatoes and BC blueberries―roll into full swing, the leading fresh produce marketer and distributor has received prestigious recognition on the international stage.
Acquisitions International Magazine has named Oppy among the winners of its Business Excellence Awards for 2014 as Produce Distributor of the Year―Canada.
The peer-nominated honor recognizes high-performing companies throughout the world for their success and innovation.
OCEANSIDE, Calif. — The much-anticipated Oceanside Pole tomato season has arrived right on schedule, just in time for lucky consumers to enjoy the cleanest-slicing tomatoes available during July holiday celebrations.
First shipments of the legendary vine-ripes rolled away from Oceanside on June 27, following an excellent growing season for the esteemed Southern California tomato producer Harry Singh Jr.
OCEANSIDE, Calif. — The best hamburger tomato. The legendary vine-ripe. The one that’s carefully color staged to arrive so you can sell it tomorrow. Call it what you will, the much-anticipated Oceanside Pole tomato will be available soon.
With twice as many Romas as last year in the plans, as well as new acreage planted in grower Harry Singh Jr.’s signature vine-ripe seed, West Coast Tomato Growers and The Oppenheimer Group are entering the third year of their marketing partnership with optimism.
Robert Dunlop, whose career at The Oppenheimer Group spanned nearly a quarter century, passed away on March 18 following a battle with cancer. He was 65.
Every new season holds promise, but this year at SunSelect Produce, the harvest promises more than just a beautiful crop of high quality peppers. It promises to make a meaningful difference in the lives of those who make the harvest itself possible.
Mature trees bear better quality fruit. Fine wine tastes better with time. So perhaps it’s no surprise that the 156-year-old Oppenheimer Group is being recognized among Canada’s best managed companies. Again.
The Chilean plum season will finish with a flourish at Oppy, when the exciting new fruit known as RR1 arrives in April.
RR1 is a late-harvesting, long-storing plum with yellow flesh that transforms to light red as it ripens. First planted in Chile 2010, RR1 follows the popular Angelino variety in availability and can sustain the plum season well into May.
Bakersfield, Calif.― There was nothing bitter about the rivalry when JAZZ™, Pacific Rose™, and Envy™ apples went stem-to-stem in a unique flavor-savoring competition hosted by noted author and producer Arleana Waller last Thursday night.
While Envy won top honors at an evening Waller designed to convey the value apples bring to many areas of a woman’s life, all three brands enjoyed prominence and polish.
While we have experienced no disruptions yet, pressure continues. The president of the Port Workers Front Julio Castillo was arrested on 1/21 for disorderly conduct. Fruit officials and port officials met with him prior to the arrest. Containers are difficult, putting pressure on all exporters. The other open ports where our break bulk ships are loading are getting more pressure to strike as well as pressure to receive other container lines.
The image shows four of seven ships anchored outside of San Antonio waiting to be loaded.
Vancouver, B.C.— The latest apple from Enza has a following any new fruit would Envy.
The aptly named apple will surpass the 100,000 carton mark out of Washington this season for the first time ever, as growers endeavor to feed the demand that continues to outpace supply.
Vancouver, B.C. ―Momentum continues to build in the Oppenheimer Group’s berry category, with fruit grown in the Golden State making its debut in the Oppy label this week.
The full-service produce marketer is currently shipping conventional strawberries from Coachella and Oxnard, with organic strawberries starting in February.
The Taylor’s Gold pear has become a top-seller in North America due to its unique colour and taste, gaining more spotlight than ever in 2013 while retailers across the U.S. and Canada applied their merchandising prowess to a far-reaching sales contest.
CIUDAD GUZMAN, Mexico—Visionary grower Mevi Avocados’ new packing facility is up and running―and already poised for expansion.
Strategically located in the state of Jalisco, which is now the second largest source of avocados in the country after Michoacan, the operation’s 35-container-a-week capacity will lift significantly when a second packing line is added in mere months.
Los Angeles, Calif. — While JAZZ apples have always had a winning reputation, on the July 19 episode of Jeopardy!, the tangy-sweet, crunchy phenom had all three contestants out on a limb.
OCEANSIDE, Calif. — The legendary Oceanside Pole vine-ripes are back, and in a big way.
With increased volume thanks to added acreage and enhanced seed selection, West Coast Tomato Growers, owners of the famed Oceanside Pole tomato brand, are poised for an excellent season.
Harvest began on the final days of June, and will continue through autumn.
Seven Fields grand opening of its SunWest packing facility.
VANCOUVER, B.C.— Two seasoned sales and marketing experts recently joined the ranks at the Oppenheimer Group.
Rob Campbell returned to Oppy as a Newark, Del.-based sales representative following eight years spent acquiring sales and procurement expertise in the berry category, among others. Campbell’s association with the company began in the late 1990s when he led a Zespri kiwifruit sampling team throughout the Eastern U.S. He also worked for Oppy in a quality control capacity for four years starting in 2001.
VANCOUVER, B.C.— Two seasoned sales and marketing experts recently joined the ranks at the Oppenheimer Group.
Rob Campbell returned to Oppy as a Newark, Del.-based sales representative following eight years spent acquiring sales and procurement expertise in the berry category, among others. Campbell’s association with the company began in the late 1990s when he led a Zespri kiwifruit sampling team throughout the Eastern U.S. He also worked for Oppy in a quality control capacity for four years starting in 2001.
VANCOUVER, B.C. — ENZA Taylor’s Gold pears have added sparkle The Oppenheimer Group’s imported pear line-up for a decade and a half, but this season promises to be among the best ever, according to David Nelley, the marketer’s apple and pear category director.
VANCOUVER, B.C.— Ben Vallejo, a fifteen-year veteran with The Oppenheimer Group, was promoted to sales manager of the company’s Chino Hills, Calif. office April 1.
Vallejo, who had been an Oppy sales representative since 2007, now leads the seven-person team responsible for marketing the company’s products in the southwestern U.S., as well as national foodservice business development.
VANCOUVER, B.C.— Ben Vallejo, a fifteen-year veteran with The Oppenheimer Group, was promoted to sales manager of the company’s Chino Hills, Calif. office April 1.
Vallejo, who had been an Oppy sales representative since 2007, now leads the seven-person team responsible for marketing the company’s products in the southwestern U.S., as well as national foodservice business development.
TORONTO, On. — Silly name. Serious flavor.
"That's a beautiful-looking fruit, and a potential game changer in the pear category," thought David Nelley, apple and pear category director for The Oppenheimer Group when he first saw the Papple™ PremP109. Oppy will give this New Zealand-bred cross between a European and Asian pear its commercial debut in North America at the Canadian Produce Marketing Association trade show today.