AndNowUKnow: Oppy’s Jason Fung Details Tight Strawberry Market
The strawberry is one heart-shaped fruit that consumers can’t get enough of this time of year. As such, retailers had better be building impressive displays across the produce aisle. To see what buyers can expect from the market at this time, I got in touch with Oppy’s VP of Categories, Berries, and Greenhouse, Jason Fung.
“The market is definitely tight at the moment,” said Jason. “Pricing at this stage is slightly higher than the seasonal norm, as it has been driven up due to weather disruptions in Florida and Mexico, which have impacted the market. Promotional opportunities through the first quarter will still become available as our California program continues to ramp up and gain momentum.”
Oppy’s strawberry season is never ending. The company grows in a diverse cross-section of regions, allowing for a robust year-round program and secure lines of supply in an unpredictable and fluctuating industry. Currently, Oppy is growing in all major regions in California, Florida, and Mexico…