As the first Orchard View cherries are being picked in The Dalles, Oregon, exclusive marketer Oppy is urging consumers to “Pick Your Moments” to enjoy these celebrated, superior cherries through summer.
“We launched the Pick Your Moments brand positioning last year and were excited how well it resonated with our staff, customers and consumers, too,” said Brenda Thomas, Orchard View’s president. “As with any season, many great ‘moments’ have taken place in the orchard over the recent months as the cherries matured and our harvest time arrived.”
Our first season presenting the esteemed Brookside cherry label has come to a close. We want to thank you for supporting our premier program from California packer Felix Costa & Sons of Lodi. As one of the best-known cherry lines in Asia, Brookside prides itself on growing bigger, sweeter and firmer cherries each year – this season was no exception.
Look out for Orchard View Cherries’ first pick coming in the third week of June.
Cherry season gets an early and exciting start at Oppy this year, thanks to an exclusive marketing agreement for North America with renowned California packer Felix Costa & Sons of Lodi.
The new partners begin shipping top quality cherries in Costa’s famed Brookside label during the last week in April. Following the Brookside California season, Oppy will transition seamlessly to Orchard View cherries as the harvest begins in June.
The team at Orchard View and exclusive marketer Oppy wrapped up cherry season on a high note, crediting a banner year to excellent weather, new technology and an engaging new brand.
“It was a ‘Pick Your Moments’ season,” said Brenda Thomas, Orchard View president, citing the positioning line launched by the grower in June. “The effort we make year-round to prepare for the brief but intense cherry season really paid off this year. We shipped a large crop of great tasting cherries over eight weeks and enjoyed high demand throughout.”
As Orchard View Cherries winds down in its final weeks, they are ending this season with a bang by hosting a Twitter contest. Encouraging cherry lovers everywhere to share their favorite cherry moment or memory to the #PickYourMoments hashtag. Share yours here.
Produce Retailer Magazine Editor Pamela Riemenschneider spent the day with Orchard View Cherries, watching the harvest in action and learning more about the new Unitec optical sorter. Check out her story here.