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Stone Fruit
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Stone Fruit

Pick your moments with Orchard View Cherries

As the first Orchard View cherries are being picked in The Dalles, Oregon, exclusive marketer Oppy is urging consumers to “Pick Your Moments” to enjoy these celebrated, superior cherries through summer.

“We launched the Pick Your Moments brand positioning last year and were excited how well it resonated with our staff, customers and consumers, too,” said Brenda Thomas, Orchard View’s president. “As with any season, many great ‘moments’ have taken place in the orchard over the recent months as the cherries matured and our harvest time arrived.”

A very cherry season

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Our first season presenting the esteemed Brookside cherry label has come to a close. We want to thank you for supporting our premier program from California packer Felix Costa & Sons of Lodi. As one of the best-known cherry lines in Asia, Brookside prides itself on growing bigger, sweeter and firmer cherries each year – this season was no exception.

Look out for Orchard View Cherries’ first pick coming in the third week of June.

Oppy to market Brookside Cherries

Cherry season gets an early and exciting start at Oppy this year, thanks to an exclusive marketing agreement for North America with renowned California packer Felix Costa & Sons of Lodi.

The new partners begin shipping top quality cherries in Costa’s famed Brookside label during the last week in April. Following the Brookside California season, Oppy will transition seamlessly to Orchard View cherries as the harvest begins in June.

Orchard View celebrates record-breaking “Pick Your Moments” season

The team at Orchard View and exclusive marketer Oppy wrapped up cherry season on a high note, crediting a banner year to excellent weather, new technology and an engaging new brand.

“It was a ‘Pick Your Moments’ season,” said Brenda Thomas, Orchard View president, citing the positioning line launched by the grower in June. “The effort we make year-round to prepare for the brief but intense cherry season really paid off this year. We shipped a large crop of great tasting cherries over eight weeks and enjoyed high demand throughout.”

Mamma Mia! Italian prune-plums are back

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Sweet, juicy and deep purple in color, Italian-style prune-plums are available from Oppy under the Blue Goose label this August. Known as traditional ‘old world fruit’ this petite plum holds popularity throughout the major eastern U.S. and Canadian metropolitan areas and continues to be discovered by young shoppers eager to try something new.

Lights, camera, action!

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Produce Retailer Magazine Editor Pamela Riemenschneider spent the day with Orchard View Cherries, watching the harvest in action and learning more about the new Unitec optical sorter. Check out her story here.

Patience is a virtue at Orchard View

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It’s opening day of cherry season as 2,400 acres of trees have been waiting eagerly to be picked. Installing the new UNITEC optical sorting system over the winter, this is the first season the Italian technology will be used. Increasing from 6 to 24 lanes, Orchard View is looking forward to a more efficient packing environment to get cherries to you. Follow the hashtag #PickYourMoments on social media for updates and stay tuned for deliciously ripe Chelan, Bing and Rainier cherries!