October 21, 2016

Oppy products shine and partnerships grow at Fresh Summit

North America’s largest fresh produce trade show, the PMA Fresh Summit, brought together over 1,200 exhibitors and more than 21,000 attendees from 65 countries—including a dedicated team from Oppy intent upon driving business forward at this record-breaking event.

The annual Fresh Summit provided a backdrop for meetings with members of our international grower family as well as retail customers, strengthening relationships and planning for the future.

“Fresh Summit was once again a marvelous opportunity for members of our executive management, sales and marketing groups to interact with key growers, retailers and service providers from across the industry,” said James Milne. “The energy was infectious and our international connections on display for all to see. Our sponsorship of the lanyards is a source of pride for all.”

On the show floor, we showcased a full assortment of products, including KeeWee, the new kiwifruit brand slated to go live in December.

With grower partner SunSelect, we launched a new mid-sized, high lycopene, high brix tomato-on-the-vine called Sweet Thing. Weighing in at 100 grams, this deep red, clean slicing tomato fills the usage niche between larger TOVs and snacking tomatoes. Sweet Thing attracted several media interviews and engaged retailer attention.

Meanwhile, our JAZZ™ Apple Smoothie bowl recipe competed as a finalist at the Sensory Experience event, where retail and foodservice buyers—and local children—rated ten produce-filled recipes for flavor and fun.

Other highlights for the team included Valerie Hannig’s insights about the new Food Safety Modernization Act presented in a panel discussion about the implementation of FMSA, and Jason Fung being honored at Produce Business Magazine’s Rising Star Reception as one of the industry’s “40 Under 40” distinguished leaders.

Oppy booth 2

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