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We're are hard at work to bring you new crop organic Pacific Rose apples from Washington. Fans have been asking. Let’s get your shelves stocked!

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Here are a few display ideas to inspire you next June, when these crisp, juicy apples are back in season!

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New crop Jazz apples out of Washington state are being packed now. Jazz fans are waiting! Call your sales rep for pricing.

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CHICAGO— Two of New Zealand’s newest flavors hit the sweet spot at the Reebok/Les Mills ONE LIVE event, a festival of fitness drawing over 3,000 participants from North America and beyond together during the last weekend in August.

ONE LIVE delivered a health-conscious, savvy audience to the Enza and Zespri sampling stations, where hundreds of people per hour were introduced to Envy apples and SunGold Kiwifruit for the first time.

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Smitten’s sweet flavor and outstanding crunch are enough to make it a hit, but this fantastic display is sure to attract shoppers to seal the deal. Available for a limited time from New Zealand—don’t miss out!

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Give your busy shoppers a great tasting, satisfying and super convenient snack option with JAZZ apples. Our snacker pack is as easy to display as the apples are to grab and go. No other apple out-crunches JAZZ in the summer!

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Envy apples are living up to their name, by posting dollar sales and volume growth other varieties can only wish for.

Freshlook Data indicates that in the first half of 2015, Envy delivered 20 percent higher dollar sales than in the same period last year, while also increasing in volume sold by 36 percent. Meanwhile, the apple category as a whole has dropped 13 percent in dollar sales and 8 percent in per-pound volume.

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Refreshingly tangy and sweet, this eye-catching red beauty has it all. With a firm, crisp texture, sweet taste and superior shelf life, Smitten is truly an apple you will fall in love with. Available now through July.

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Students at Sacramento’s New Joseph Bonneheim Elementary School enjoyed more fruits and vegetables as the school year wrapped up, thanks to a local retailer, a crunchy apple, and a lot of pedal power.

During the first week in June, Greg Corrigan, Raley’s senior director of produce and floral and Garland Perkins, business development representative for the Oppenheimer Group joined school officials and students to dedicate its new salad bar.

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With displays like this, the last Pacific Rose apples of the season will be out the door in no time! We love the snack-ready position for end-of-shopping impulse purchases, and the namesake flowers to help sales grow!

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From the branch to the bowl, the journey of a New Zealand JAZZ apple to market is chronicled in a new video from brand owner Turners & Growers (T&G).

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Even at the tail end of the Washington season, JAZZ apples are still crunching off the charts, and holding the perfect balance of sweetness and tang.

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The season is nearly over but the fruit is eating beautifully…. don't miss the last chance to enjoy one of Washington's best varieties until this apple returns in the fall.

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Watch how one JAZZ apple makes its way from the orchard in New Zealand all the way to you.

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What better way to drive sales of a premium apple like JAZZ than to share it with your customers with sampling events? One taste and your shoppers will be sold.

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Have you made room for your share? Stay tuned for the new crop from New Zealand, coming soon!

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George Allan tells us what makes Washington Pacific Rose so sweet.

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While our Washington JAZZ apples are holding strong with their high pressure and amazing crunch, their New Zealand cousins are getting ready to fill the pipeline as the domestic season winds down. This JAZZ is being sorted and packed in Nelson, one of the southern hemisphere’s best apple-growing areas. Looking good!

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Our friends at Roche Bros. know a good thing when they see it. They’ve shared this amazing recipe that turns sweet Pacific Rose apples into a savory appetizer pleasing to any palate. 

http://www.rochebros.com/recipe/pacific-rose-spicy-dip/

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The team at Allan Bros. in Naches, Washington shipped out the last of their Envy apples today. Thank you for the terrific season…and look for Envy from New Zealand in June!

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As the devastation wrought by Cyclone Pam is gradually assessed in their homeland, over 200 guest workers from Vanuatu focus their efforts to the Enza apple harvest.

Leading apple producer/marketer Enza, based in Auckland, New Zealand, is part of the Recognized Seasonal Employer (RSE) Work Policy, which grants workers from several South Pacific nations such as Solomon Islands, Tonga, Tuvalu, Samoa and Vanuatu employment opportunities in New Zealand’s agriculture industry to help offset the lack of local labor during harvest.

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Rick Derrey explains why Envy is the next big apple.

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Fresh perspectives from our Washington state Jazz apple growers Rick Derrey and George Allan.

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We've got POS to help you drive sales of Jazz and Envy apples. When consumers try these apples they love them and can't get enough of them. Attract shoppers to your Jazz and Envy displays with our apple pin-ups! Call your BDR or sales rep to order.

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The Fresh Grocer Tony Tantillo called Envy "the Envy of all other apples!" on his local CBS report in New York City last week. That's a big compliment from the man who has been a food editor for CBS for over a decade! Thanks Tony!

 

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According to article entitled The Top 10 Best-Tasting Apples, Ranked by Whole Foods Produce Gurus (12/15/2014)

Here's what was said about pick #1 JAZZ…

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Runners went crazy for Envy and Jazz apples at the 2014 Seattle Marathon Expo last weekend. Many folks kept coming back for seconds and thirds, they just couldn't get enough. "WOW" seemed to be the word of the day!  #SeattleMarathon Expo. #Envyapple #Jazzapple… see you next year at the Expo.

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Check out the color of these jumbo Pacific Rose apples. The rosy pink hue is nothing short of spectacular! This has to be the prettiest apple available in the market right now.  Makes a nice color break against red apples.   Be sure to plan ahead and include as part of your Chinese New Year displays. Promotions and POS available.

 

Available through April from Washington state.

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It is great to see others are as excited as we are that fresh crop Envy apples are back in stores. Envy from Washington state is available now through March, or while quantities last.  This rosy red beauty is big, sweet and Envylicious. 

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Ever wonder why people choose one apple over the other? Is it the appearance? The flavor? The juiciness? The crunch? There are many reasons, but Envy has them all well covered!