May 7, 2024

Oppy and G&M Farms unveil proprietary jumbo and pink blueberry varieties

Introducing brands Pink Cosmo and Hunkaberry

The leading grower, marketer and distributor of fresh produce announces its groundbreaking collaboration with G&M Farms to introduce two exclusive proprietary blueberry varieties: Pink Cosmo and Hunkaberry.

Both developed by horticulture professor Dr. Scott NeSmith of the University of Georgia and grown by G&M Farms in Fresno County, California, the brands redefine the traditional blueberry experience with their distinctive flavors, sizes and visual appeal.

“It’s been a collaborative effort to develop these exceptionally unique products that will differentiate the category,” shared Tim Crane, Oppy’s category manager for blueberries. “Our marketing crew had a blast developing these brands, creating unique packs that deliver a sense of fun and intrigue to ignite trial — making them a stand-out in the berry aisle.”

Pink Cosmo offers a delightful blend of classic blueberry taste with bright floral notes, peachy sweetness and a hint of fizz, all wrapped in a visually stunning spectrum of pink hues. They will make their seasonal debut at the end of May.

Setting a new standard for jumbo blueberries, Hunkaberry features an exceptionally large and popable size of over 18mm which is harvesting early May through June. Boasting a firm texture and satisfying crunch, each bite is audaciously sweet with low acid.

“We couldn’t be more thrilled about the opportunity to showcase two incredible items to our retail partners alongside Oppy,” Willems, who owns G&M Farms, said. “This collaboration represents years of experimentation and a longstanding relationship between our teams.”

Both boasting an impressive 18+ brix level, Pink Cosmo is available in 4.4oz clamshells with Hunkaberry in 9.8oz packs. Learn more on the Pink Cosmo Blueberries website here and the Hunkaberry Jumbo Blueberries website here.

This announcement represents a significant advancement in Oppy’s berry program, further enhancing its diverse portfolio with offerings that cater to the evolving preferences of consumers worldwide. Limited quantities available — retailers and foodservice customers are encouraged to reach out to Oppy promptly to secure their supply.

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