March 7, 2018

JAZZ™ apple pouch bags poised to drive sales

Racking up a sales increase of over 10 percent in just the last year, high graphic two-pound JAZZ™ apple pouch bags are delivering more convenience and crunch than ever before.

And now through early spring, JAZZ™ fans can enjoy the added bonus of cash back and the chance to win exciting prizes when they purchase the popular apples in store.

“A two-pound bag of JAZZ™ apples could very well be the best value in the apple category right now,” said David Nelley, vice president of categories at Oppy, which markets the always refreshing JAZZ™ apples in North America in partnership with their brand owner, T&G Global.

“Sized just right for snacking, this premium apple is ideal for busy families expecting the superior quality, flavorful experience JAZZ™ is known for,” he said. “And because they’re grown to a high standard of consistency, JAZZ™ hold their crunchy texture and refreshing, tangy-sweet flavor incredibly well through the season.”

For the next few weeks, shoppers can use the Ibotta app to receive cash back on purchases of JAZZ™ apple bags of any size, and enter the PB&JAZZ Snacking Sweepstakes to win one of 10 customized Herschel Supply Co. backpacks filled with JAZZ™ apples and a jar of their favorite peanut butter.

“Ibotta is a free shopping rebate app that can be used to earn cash back on select products by unlocking the rebate via simple actions, purchasing the product, then providing proof of purchase,” explained Brock Nemecek, regional marketing manager for T&G Global. “Our current nationwide offer gives retailers an added incentive to stock and promote bagged JAZZ™ apples to motivate the more than 24 million Ibotta users.”

T&G Global has run previous Ibotta rebate programs for JAZZ™ in the past which not only accelerated sales but led to more than six million brand impressions and 200,000+ offers being unlocked on the app which is now the 16th most used mobile platform in the U.S.

“Ibotta users are actively seeking out ways to save on purchases of healthy items,” said Will Minter, account executive at Ibotta.
“Last year’s JAZZ™ apple campaign was a shining example of how consumers can easily incorporate specific produce items into their shopping list. In less than three weeks the JAZZ™ apple Ibotta campaign influenced over 31,000 purchases.”

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