California volume could double Oppy’s berry category
Vancouver, B.C. ―Momentum continues to build in the Oppenheimer Group’s berry category, with fruit grown in the Golden State making its debut in the Oppy label this week.
The full-service produce marketer is currently shipping conventional strawberries from Coachella and Oxnard, with organic strawberries starting in February.
“This is our first large-scale California berry campaign,” said Nolan Quinn, director of Oppy’s berry category. “With this significant domestic deal, we can now offer our customers more comprehensive berry programs. The fruit complements our Mexican strawberry and blackberry volumes very well, and can tie-in promotionally with our import and domestic blueberry supplies.”
On an annual basis, the California fruit will virtually double the company’s annual berry volume, and addresses two strategic growth areas for Oppy: strawberries and organics.
All of the fruit will be sold in the refreshed “Oppy” label, a bright, eye-catching graphic used on clamshells and master cartons. While this label has appeared on several import items in recent months, this is its first appearance on domestically grown fruit.
Oppy’s berry category now includes blueberries from the U.S., Canada, Mexico, Chile, Argentina, Peru and Uruguay, strawberries from the U.S. (California and Florida) and Mexico, blackberries from Mexico and Guatemala and cranberries from the U.S. and Canada.
The company’s berry programs are outlined in more detail at www.oppy.com.