New avocado partnership offers smoother supply from Mexico
Avoworks joins Oppy and Eco Farms to form a robust new avocado solution
A unique opportunity to keep shelves stocked with high quality Mexican avocados has arrived, thanks to the addition of Avoworks to the Oppy-Eco Farms go-to-market strategy.
Avoworks, a recently formed consortium featuring Michoacán grower-packers Adeac, AvoHit and La Viña and featuring a ripening center in McAllen, Texas, began shipping through the Oppy-Eco Farms network in late March.
“We’re excited that Avoworks chose Oppy and Eco Farms to build their U.S. sales,” said Rodrigo Lopez, avocado category director for the leading fresh produce grower, marketer and distributor. “Between the producers that make up Avoworks, we now have the capacity to grow and pack very significant volumes of avocados for the market. While Oppy’s avocado category has grown strategically after acquiring a controlling interest in Eco Farms, we recognize the potential that comes with even greater, constantly reliable supply.”
Lopez notes that this model offers a distinct advantage over the industry’s typical, more transactional supply approach.
Avoworks Manager Pedro Somarriba concurs, “Together we’re bringing forward a vertically integrated solution — centered in continuity and integrity of supply — provided by a trio of esteemed producers, and channeled through Oppy’s sales and marketing structure. We are positioned to participate in significant retail programs while consistently meeting the needs of customers large and small.”
Somarriba noted that the fruit marketed by the partnership will be co-branded as Avoworks and Eco Farms, to distinguish its quality at the trade level, and looks forward to collaborating with Oppy on innovations that add value at retail. An added advantage is AvoHit’s brand new state-of-the-art packing facility, which opened in February 2022.
“Avocado demand shows no sign of waning, nor does the opportunity to capture the valuable sales dollars they drive at retail, so consistent supply is critical,” said Oppy’s Mark Smith, who directs sales and strategy for the Oppy-Eco Farms initiative. “By adding Avoworks to our grower network, we can smooth out some of the volume dynamics that can affect the flow of Mexican avocados into the market.”
Eco Farms President Steve Taft summed up, “We are pleased to have the Avoworks group as one of our key partners. Having consistent high quality fruit is very important for us and our customers, so we’re looking forward to generating great results with this program.”
