While overseeing all Canadian sales initiatives, Walt also directs our citrus category in Canada, concentrating on mandarin oranges grown in Japan, Korea and China.
Walt was a produce buyer for Woodwards Stores in Vancouver, B.C. for ten years before joining Oppy to sell California-grown produce to our customers throughout Western Canada in 1987. Walt's marketing role grew and he added New Zealand pipfruit, kiwifruit and other imported and domestic produce to his portfolio. Walt was promoted to sales manager in 1997, and opened our Calgary, AB sales office four years later. He was instrumental in bringing the first Japanese square watermelon to Canada in 2002.
Walt has served as chairman of the Canadian Produce Marketing Association (CPMA). He also is the past president and former director of the British Columbia Produce Marketing Association (BCPMA). In 2016, Walt became the face of Oppy on social media, hosting popular monthly episodes of “What’s Fresh at Oppy?” which showcase our current offerings and encourages fresh produce consumption.