VP of Categories, Tropicals

Steve oversees our marketing initiatives for kiwifruit and a variety of other products. He joined Oppy in 2000 after ten years in management positions with Zespri International Ltd. Residing in New Zealand, Hong Kong and Taiwan, Steve developed and managed Zespri kiwifruit sales and marketing activities for Asia and was instrumental in the introduction of gold kiwifruit both there and in North America. In 2002, Steve began managing Oppy’s mango category, and added organic ginger to his area of focus in 2019, to round out his leadership of a broader tropicals category.

Over the last two decades, Steve has contributed significantly to the growth pattern for New Zealand kiwifruit in North America and helped build Zespri into one of the most trusted produce brands in the trade. He has further entrenched Oppy’s position as a kiwifruit marketer with high quality programs from the Northern and Southern Hemispheres.

Steve is from New Zealand and holds a Bachelor of Commerce degree in marketing and international business from Auckland University.