VP of Categories: Tropicals

Steve oversees our kiwifruit and pineapple marketing initiatives.

He joined Oppy in 2000, after ten years in management positions with Zespri International Ltd. Residing in New Zealand, Hong Kong and Taiwan, Steve developed and managed Zespri kiwifruit sales and marketing activities for Asia and was instrumental in the introduction of gold kiwifruit both there and in North America. In 2002, Steve began managing Oppy’s mango category, and added pineapples to his area of focus in 2012, to round out his leadership of a broader tropicals category.

Over the last decade and a half, Steve has contributed significantly to the growth pattern for New Zealand kiwifruit in North America, and helped build Zespri into one of the most trusted produce brands in the trade. As well, he has further entrenched Oppy’s position as a kiwifruit marketer with high quality programs from the Northern and Southern Hemisphere.

Steve is from New Zealand and holds a Bachelor of Commerce degree in marketing and international business from Auckland University.