Category Director, Citrus and Avocados

Responsible for providing strategic direction, Rodrigo puts an emphasis on cross-departmental cooperation to support his teams in the growing categories of citrus and avocados.

Joining Oppy in 2011 as a category analyst, Rodrigo also worked as a grower relations specialist, category coordinator and later manager, before taking on his current role in 2020. Prior to that, he worked with a variety of multinational companies including Colgate-Palmolive, The Coca-Cola Company and Mattel, Inc., and also started his own consultancy business.

Rodrigo graduated with a bachelor’s in marketing and commerce from the Monterrey Institute of Technology and Higher Education and served for three years as director of the Hass Avocado Board.