VP of Categories, Berries & Greenhouse

Jason Fung was promoted to lead the complex and expanding berries and greenhouse categories in early 2019. Having strategized and executed Oppy’s full-fledged entry to the berry category over the last half decade in his capacity as category development director, he also applies similar disciplines toward the growth of our vibrant greenhouse business.

Jason joined Oppy in 2009 as a category analyst and was quickly promoted to the role of business analysis team manager. In 2011, Jason was named marketing manager, overseeing the analytical and creative ingredients of the Oppy go-to-market strategy. Two years later, he was promoted to manager, category development, and then director, category development in 2014.

Jason was honored as one of Produce Business Magazine's 40 Under 40 in 2016. He is a graduate of the Produce Marketing Association’s 2010 Emerging Leaders program, where he was elected by his classmates to represent them on the board of a major agricultural organization and also attended its High Performance Management Conference.

Jason holds a diploma in marketing from the British Columbia Institute of Technology, a bachelor’s in economics from the University of Victoria and a master’s in economics from the University of British Columbia.