Director of Category Development

As director of category development, Jason seeks opportunities for growth within all Oppy product categories, while leading the company’s business analysis initiatives and key account management process. Constantly reviewing our portfolio alongside the demands of the market, Jason investigates and recommends new source countries, product lines, varieties, growing disciplines―like Fair Trade Certification―to our category and executive teams. Jason also provides strategic oversight to our emerging berry category.

Jason joined Oppy in 2009 as a category analyst, and was quickly elevated to the role of business analysis team manager. In 2011, Jason was named marketing manager, overseeing the analytical and creative ingredients of the Oppy go-to-market strategy. Two years later, he was promoted to manager, category development, and in 2014 he began his current role.

Jason was honored as one of Produce Business Magazine's 40 Under 40 in 2016. He is a graduate of the Produce Marketing Association’s 2010 Emerging Leaders program, where he was elected by his classmates to represent them on the board of a major agricultural organization. More recently, Jason attended PMA’s High Performance Managers conference.

Jason holds a diploma in marketing from the British Columbia Institute of Technology, a BA in economics from the University of Victoria and a MA in Economics from the University of British Columbia.