Cathie builds and executes strategy for brand development, packaging and design and manages the creative services team. As the point person when Oppy branches into new marketing disciplines, her career with us spans close to three decades.
Cathie has an immense knowledge of our grower family, retail and wholesale trade and an understanding of the in-market needs of our sales and business development team as she drives our strategic focus on innovation and product diversity.
Beginning her association with Oppy in 1991, she served as the marketing coordinator for ENZA Fresh, Inc. before it was absorbed into the company in 1997. Cathie then became trade relations manager and served in marketing roles of increasing responsibility, including promotions manager – marketing; packaging and marketing development manager, and creative services and marketing development manager before being promoted to her current role in 2018.
Passionate about sustainability, Cathie joined the Canadian Produce Marketing Association’s plastics packaging working group in 2019, which consists of leaders across its member companies and focuses on examining plastics use in produce, exploring alternatives and their implications to food loss and waste.