Executive Category Director, Greenhouse & Vegetables

Aaron guides our dynamic greenhouse category, consisting of conventionally grown tomatoes, cucumbers and peppers from Canada, the U.S. and Mexico, as well as organic tomatoes, peppers and cucumbers from Canada and Mexico. He also oversees our field vegetable programs. He has played an instrumental role in building and sustaining the remarkable success of the Divemex Fair Trade Certified peppers program in the North American market, and has helped establish new product lines for greenhouse partner SunSelect over the years.

Aaron joined our company as greenhouse category director in 2008, bringing eight years of experience gained at BC Hot House Foods Inc. to his new role. He added other vegetables to his area of responsibility in 2012. Aaron has also worked for Nestlé Canada of Delta, B.C., and Kraft Canada of Burnaby, B.C.

Aaron studied business administration at Simon Fraser University and holds a marketing management diploma from the British Columbia Institute of Technology.