Richard Hoddy and family of Vailima Orchards were presented with the Grower of the Year award during the International Fruit Tree Associations annual study tour and conference in New Zealand.
Emigrating from England in 1914, Richard’s grandfather established orchards in Nelson, New Zealand. Honoring his grandfather’s legacy, Richard continues to grow with his two sons and David Easton, majority owner of Heartland Fruit.
This summer, JAZZ™ fans declared their dedication to the always refreshing apples by including them in their vacation plans and then sharing those experiences on Instagram via the Summer Vacation Sensation photo contest. From Disneyland’s Main Street, USA to the Big Apple itself, JAZZ™ was featured as the perfectly portable snack in hundreds of North American consumers’ vacation photos this summer, delivering broad brand exposure and keeping JAZZ™ top-of-mind and top-of-shopping lists throughout the summer months.
With New Zealand JAZZ™ apple season now in full swing, the always refreshing apple’s new brand platform is getting a lift at this week’s Tour de Fresh cycling event—on the backs of two Oppy riders.
Organics Category Manager Chris Ford and Marketing Communications Manager Karin Gardner, clad in JAZZ™ apple cycling kit, are pedaling more than 200 miles apiece alongside industry friends to boost the brand, climbing over 14,000 feet of hilly terrain along California’s Central Coast.
“We’re taking the idea of elevating brand awareness literally,” Ford joked.