Apples

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Apples
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Apples

IFTA names Richard Hoddy Grower of the Year

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Richard Hoddy and family of Vailima Orchards were presented with the Grower of the Year award during the International Fruit Tree Associations annual study tour and conference in New Zealand.

Emigrating from England in 1914, Richard’s grandfather established orchards in Nelson, New Zealand. Honoring his grandfather’s legacy, Richard continues to grow with his two sons and David Easton, majority owner of Heartland Fruit.

Ambrosia on-the-go

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Sweet, crisp and now more portable than ever, Ambrosia apple pouch bags and tote bags are available. Stock in your produce department today!

The girls are back in town

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BC Tree Fruits welcomes old favorite Pink Lady and new favorite Nicola apples this month. Pink Lady is sweet, slightly tart and crunchy and Nicola is sweet, crisp and creamy boasting with flavorful juice. Get them now through January.

BC Tree Fruits lines it up for fall

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With seven apple varieties and three pear varieties kicking off their crop this month, there are plenty of reasons to try something new! Apple varieties include: Ambrosia, Spartan, Golden Delicious, Honeycrisp, Red Delicious, Granny Smith and Fuji. Pear varieties include: Bartlett, Anojou and Bosc. All available now.

JAZZ™ Apples Earn Sensational Results from Interactive Summer Promotion

This summer, JAZZ™ fans declared their dedication to the always refreshing apples by including them in their vacation plans and then sharing those experiences on Instagram via the Summer Vacation Sensation photo contest. From Disneyland’s Main Street, USA to the Big Apple itself, JAZZ™ was featured as the perfectly portable snack in hundreds of North American consumers’ vacation photos this summer, delivering broad brand exposure and keeping JAZZ™ top-of-mind and top-of-shopping lists throughout the summer months.

Oppy cyclists to boost JAZZ™ brand at Tour de Fresh

With New Zealand JAZZ™ apple season now in full swing, the always refreshing apple’s new brand platform is getting a lift at this week’s Tour de Fresh cycling event—on the backs of two Oppy riders.

Organics Category Manager Chris Ford and Marketing Communications Manager Karin Gardner, clad in JAZZ™ apple cycling kit, are pedaling more than 200 miles apiece alongside industry friends to boost the brand, climbing over 14,000 feet of hilly terrain along California’s Central Coast.

“We’re taking the idea of elevating brand awareness literally,” Ford joked.