Do you love “Tasty” food videos and recipes? At the height of their popularity a few years ago, Marketing Communications Specialist Kelsey Van Lissum began working with a food content agency to develop recipe video content for Oppy items. As these videos became more frequent and Matt Del Biondi, graphic designer and video expert, joined the marketing team, Director of Marketing Services Cathie MacDonald brought the possibility of Oppy’s own in-house studio to light.
With its eye on business growth and innovation, Oppy announces the promotion of James Milne, Karin Gardner, Brett Libke and Garland Perkins to four newly created positions.
“As we continue to grow in the highly demanding and dynamic global fresh produce industry, we’re adapting to new challenges with discipline but also a great deal of excitement about the opportunities ahead of us,” said David Smith, president. “This experienced and talented foursome is prepared to lead us forward into areas that build on our strengths and open the door for strategic innovation.”
Moving to the United States when she was 15, Alejandra was born in Guadalajara, Mexico. She attended the University of Massachusetts to pursue a degree in psychology then switched majors to attend the University of Houston and graduated with a bachelor’s degree in business administration and marketing.
Before heading to CPMA back in April, the association’s Education Manager Ian Brodie reached out to a few Oppy people to be part of a fun project while at the convention. That project was a video that would showcase the diversity of career opportunities and professional backgrounds in the produce industry. CPMA and its members could use it to support recruitment initiatives and grow industry awareness amongst students and young professionals. We love how it turned out!
Can you spot the Oppy people and our partner friends in the video? Enjoy!