After more than a quarter century of growing and packing for others, the Randhawa family of greenhouse growers has stepped purposefully into the spotlight with a brand of its own.
Moving forward, peppers and cucumbers grown by the Randhawas under 76-plus acres of glass in Abbotsford, BC will bear the evocative Perpetual Vegetable Co. brand, a move bound to heighten the grower’s profile with retailers and engage consumers with a unique message.
After graduating from Monterrey Institute of Technology and Higher Education in Mexico, with a bachelor’s degree in marketing and commerce Rodrigo went on to work in marketing and sales for Colgate-Palmolive, The Coca-Cola Company and Mattel, Inc. and later freelanced for other multinational companies. With a thirst for travelling and desire to start somewhere new, he moved to Vancouver, BC with his wife Michelle in 2010 and joined Oppy in 2011 as a category analyst.
What makes a “best managed” company? According to the global financial services company Deloitte, companies with best-in-class business practices—like the Vancouver, BC-based Oppy—demonstrate exceptional strategy, capability, commitment, and return on investment.
That’s why they have named the full-service fresh produce marketer and distributor among Canada’s Best Managed companies for the last 18 years, and welcomed Oppy to the program’s esteemed Platinum Club a dozen years ago.